Chasing possibility

in creativity and technology

Nice to meet you 😊

I’m an engineer by education, born Spanish and based in Europe.

I’ve been an entrepeneur for 15 years, building companies across Barcelona, San Francisco, Berlin and Madrid.

I also enjoy producing immersive art experiences with my art collective.

Keep reading to learn more about my current and past projects.

🔽

Dream World

An immersive art experience
Berlin, December 2019

Play out your dreams in an immersive art adventure

In 2019, we transformed a demolition site into an art experience co-created by 50 international artists.

Visitors were taking through a personal 2 hour journey with 20 performers in a surreal art maze.

We received thousands of visitors and had a huge waiting list of visitors who couldn’t get a pass, due to our limited capacity.

8fit

Get in shape! A fitness app that adapts to your lifestyle.
Berlin, 2014–2022
🚀
Acquired by Withings in 2022

Belen 8fit.jpg

A coach to help you exercise & eat better

After following my own personal fitness journey, I was inspired to help others learn how getting in shape can be easy and fun.

I founded 8fit in 2014 while traveling in South East Asia, and later established the company in Berlin.

Over the next 5 years, we reached tens of millions of users, over 1 million paying customers, raised $20mm, won the “Best of the App Store” award from Apple and grew into a 70+ people team.

Redbooth

Share tasks and files with your team
Barcelona & Bay Area, 2009–2014
🚀
Exit: Merger with AeroFS

Redbooth Pablo Villalba.png

Better Teamwork

Redbooth (formerly called Teambox) was my first successful startup.

I founded it in Barcelona and opened a second office in the Bay Area, raising $20m and building a team of 50 across the continents.

Although I haven’t been involved for years, I’m happy to see the decade-old company continues to serve its customers.

“when you don't create things, you become defined by your tastes rather than ability. your tastes only narrow & exclude people. so create.”

— Why, the Lucky Stiff